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Our technological know-how ensures you select the best solution, even with the constant technological changes.

We will facilitate the establishment of your goals in hosting a virtual event, and as your consultants, will make sure they are achieved. We can now take that experience and our technology insight to match your needs to the appropriate digital solution.

As we move into the next phase, the DCM/Strongpoint Marketing team focus will be on other means to take the Museum from its launch phase to sustained growth in the community.

The marketing and communications campaigns developed by Strongpoint® are enhanced through an integrated approach including our own in-house marketing research division that helps guide and evaluate marketing campaigns.

Execution Based on the results of the SWOT analysis, a four-pronged approach was adopted: • Develop a year-long marketing strategy with specific timelines and tactics • Control marketing costs through review and analysis of advertising spending • Increase attendance through creative programming and special events • Convert walk-in traffic to returning visitors by driving membership Results New events, such as an Election Day kids’ vote, “Play Date” parents’ night out and New Year’s Rockin’ Noon, were developed to capture the community’s interest, as well as the attention of the media.

(The election event, on its own, resulted in a story, online photo gallery and video in The News Journal.) These and other attractions captured the local newspaper and regional website, as well as Ladies Home Journal and AAA Magazine’s Travel Zoo.

Our initial analysis showed that the DCM programs were strong and well positioned for the Delaware marketplace.

But while families were familiar the museum’s standing exhibits, many weren’t aware of its ongoing programming activity, which was hampering growth and sustained traffic.Special membership marketing led to record sales weekends, including a 12-fold increase in membership sales on Black Friday weekend.A reposition of the museum’s Birthday Party packages and marketing led to two month of virtual sell out of all birthday party inventory.Learn More Delaware parents were excited in 2010 by the opening of a brand, spanking new facility located at Wilmington’s growing Riverfront area, home to the local AAA baseball team, good restaurants, and the Delaware Children’s Museum.The local media was all over the story, touting how children’s museums combine play and learning into enrichment for kids of all backgrounds and ages.If you believe in our mission, we can find work for you! Your assistance with fundraising is greatly appreciated.

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