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Because m Health may be involved in how well and how quickly mobile phones are integrated into health care, and how well they serve the needs of the entire population, it deserves the attention of both the healthcare and public health community [].

There are several potential benefits of SMS programs for smoking cessation: a) the easiness of use anywhere at any time; b) cost-effective delivery; c) scalability to large populations regardless of location; d) the ability to tailor messages to key user characteristics (such as age, sex, education); e) the ability to send time-sensitive messages with an ‘always on’ device; and f) the provision of content that can distract the user from cravings.

There is an urgent need to design such a population-based widely accessible smoking cessation program in China.

The results will provide valuable insights into bridging the gap between need and services received for smoking cessation interventions and tobacco use prevention in China.

It will also serve as m Health model for extending the public health significance of other interventions, such as mental health interventions. Insufficient smoking cessation services are one of the most important contributing factors to the low cessation rates reported in China.

Considering the extreme shortage of smoking cessation programs in China, and the efficacy of mobile phone text message-based program for smoking cessation reported in other countries, we propose to design such a population-based widely accessible smoking cessation program in China.

This proposed study is designed to determine the effectiveness of mobile phone-based text message interventions (‘Happy Quit’) for smoking cessation in China, which will be assessed by self-reported smoking abstinence at 4, 8, 12, 16, 20 and 24 weeks post-intervention.

More than 90 % of Chinese use mobile phones; thus, it is a widely accessible technology that is highly suited to interventional purposes in China.

Furthermore, the reading and sending of SMS messages are the most frequent activities when Chinese use a mobile phone.

This proposed study has important implications in providing valuable insights into bridging the gap between need and services received for smoking cessation interventions and tobacco use prevention in China.

It will also serve as a m Health model for extending the public health significance of interventions, such as mental health interventions.

Furthermore, clinical studies on smoking cessation remain inadequate in China [].

The delivery of advice on quitting smoking was not common among health care providers.

Based on the efficacy of previous studies in smoking cessation, we hypothesize that ‘Happy Quit’ will be an effective, feasible and affordable smoking cessation program in China.

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