Dating a good friend

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“So did I.” Wouldn’t it be nice, she continues, if there were a bubble over his head listing his job and his education?

Wouldn’t it be nice if you could just get up and say ‘Hi?

“It’s important to me that nothing we do harms Tinder,” she says. It’s my baby.” But that doesn’t mean she’s not using similar tactics to get it off the ground.

One of Wolfe’s major contributions to Tinder was her ability to get college students to download the app.

With around half a million users sending 200,000 messages per day, it’s growing about 15% every week, Wolfe claims. While Bumble has not yet monetized and won’t disclose the details of its funding, Wolfe’s partner and major funder is Andrey Andreev, founder of Badoo, the multi-billion dollar European social network.

Their Austin-based office has only six employees—and five of them are women.

“I felt like I was being punked or something, because all the guys are really good looking and had really good jobs,” explains Lauren Garzon, a 32-year old hotel manager in NYC.

“So I was like, ‘Ya, I do want to date all of you.'” She says she was disappointed that few of the guys she messaged wrote back, but Jen Stith, a spokeswoman for Bumble, says the company is considering adding a time limit to encourage guys to respond more quickly to messages. “Because girls like it,” says Bryan Oltman, a 28-year old Bumble user and software engineer who used to work at OKCupid.

Wolfe was a co-founder at Tinder and widely credited with boosting that app’s popularity on college campuses.

She was fired in the midst of a breakup with Justin Mateeen, the service’s chief marketer.

“He can’t say you’re desperate, because the app made you do it,” she says, adding that she tells her friends to make the first move and just “blame Bumble.” Matches expire after 24 hours, which provides an incentive for women to reach out before it’s too late (the women-message-first feature is only designed for straight couples—if you’re LGBTQ, either party can send the first message.) Wolfe says she had always been comfortable making the first move, even though she felt the stigma around being too forward.

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